One question our sales team often receives is, “Why should we advertise with Avant Food Media?” In other words, why should you allocate some — if not all — of your ad spend to Commercial Baking or Craft to Crumb?
We could list several reasons; however, in this blog post, we focus on the No. 1 reason: Because we are currently the only B2B media provider entirely focused on baking, from commercial to retail, both domestic and international.
How does our dedication to baking help your business? Here are seven key benefits:
- Our one-industry focus intrigues our audience and makes them excited to engage with our media on all platforms.
- Strategic ad placement puts your ad in front of bakers who need to see it. When a baker reads about how a piece of equipment or ingredient solved a problem for another baker, your ad touting that technology could be close by.
- Our meticulously curated subscriber list includes only qualified industry decision-makers and influencers, meaning your ads reach an engaged audience.
- Our audience-focused content covers what’s most important to decision-makers and influencers — the market data, trends, innovations, and critical issues shaping the industry.
- A manageable publishing cadence means increased engagement from busy bakers.
- Our forward-thinking and flexible media model helps build brand awareness, generate leads and drive sales. Plus, it can also be easily adapted to meet your company’s current and future needs.
- Bakers feel as if they’re part of a community vs. part of a sales pitch.
The bottom line for your bottom line: Higher engagement = greater exposure.
Getting your company in front of a targeted audience, like the one Commercial Baking serves, is invaluable to your bottom line and especially beneficial when you’re trying to connect with a specific market segment that can’t be reached by spreading your ad dollars across various segments and audiences.
Ready to learn more about Avant Food Media can optimize your ad budget? Connect with a member of our sales team today.
Paul Lattan | publisher
[email protected] or 816.585.5030
Steve Berne | director of sales
[email protected] or 816.605.5037
Erin Zielsdorf | account executive
[email protected] or 937.418.5557
